How does KKStream’s OTT Solutions deliver next-level home fitness vibes.

Whereas home fitness has been a commodity for decades, the industry has seen a revolution as a result of Covid-19 and public health concerns that kept people home. The boom in home fitness delivers a more custom experience, within the comfort of one’s own home. At-home exercise options are also more inclusive of all abilities and bodies with less pressure put on an individual’s performance and appearance compared to other in-person fitness options (e.g. visiting a gym). As a result, it’s likely the spike in demand for at-home fitness options is here to stay.

 

Founded in 20121, the Japanese brand FEELCYCLE is renowned for its “fitness in the dark” style for cycling studio classes that keep riders energized and engaged. Unlike other fitness studios, FEELCYCLE elevates the studio fitness vibe by delivering cycling classes that include the sound system and lighting capabilities similar to the feel of a nightclub. With its driving philosophy, “make every participant shine”, the company quickly grew from just one small studio to over 40 locations and has attracted more than 400,0002 devoted participants across the nation.

 

This year, FEELCYCLE’s parent company, FEEL CONNECTION,has partnered with KKStream to take their fitness in the dark aesthetic to new ventures. Together with KKStream’s streaming service,  FEEL CONNECTION has launched their new service, “FEEL ANYWHERE,” bringing immersive indoor cycling with live-streamed and on-demand instruction to the members’ houses.

 

As FEELCYCLE grew, so did their loving user base, driving the decision to evolve and deliver more value not only in the fitness studio but everywhere and anywhere a user may be. Hironobu Takeda(武田宏信), Director of FEEL ANYWHERE Division,  illustrates how the company’s vision for an at-home service was in development even before the pandemic and how their ongoing product evolution continues to delight their members.

 

The secret sauce for FEELCYCLE’s popularity lies in the company’s ability to help the users immerse themselves in the experience. Takeda notes, the greatest value of FEELCYCLE is the experience of “becoming one with music”, Therefore, it was necessary to provide the same value online as well.

 

KKStream understands FEELCYCLE’s brand and spirit and is committed to reproducing online content that mirrors the live studio experience in any user’s home. KKStream’s expert streaming ensures the video content streams effortlessly without lag time or disjointed sound. Additionally, KKStream is well-versed in the fitness industry and has a firm grasp of FEELCYCLE’s user audience and the experiences they hope to enjoy when taking a class, making UX/UI initiatives clear and targeted. Through their partnership, the two will be able to deliver a premium experience unlike any other for their users. In just three days of their launch, FEEL CONNECTION sold 1000 units of exclusive spin bikes for FEEL ANYWHERE. FEEL CONNECTION appreciates KKStream’s ability to bring the magic online and make it accessible to all users, everywhere and anywhere.

 

“KKStream’s strength lies in its ability to provide integrated solutions, especially for video distribution services. Because they have an end-to-end development system, we can engage deeply with them to provide solutions” -Hironobu Takeda(武田宏信), Director of FEEL ANYWHERE Division.

 

As the world continues to see the value of online, at-home fitness, both fitness content and technology will evolve and continue to meet user needs, creating lasting demand.

 

1 source: https://prtimes.jp/main/html/rd/p/000000089.000021292.html

 

2 source: https://www.advertimes.com/20211102/article367472/

 

 

 

Peace of Mind with KKStream’s solution

 

How Can KKStream Help Fitness Business?

 

BlendVision ENTERPRISE helps build a robust OTT platform for VOD and live-streamed online fitness classes with 99.9% SLA adherence.

 

BlendVision LOOM helps transcode over 12,000 Mins of fitness video and bring 140+ fitness classes online smoothly.

 

BlendVision MOMENT helps deliver low-latency live fitness sessions that boost engagement.

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How does KKStream’s OTT Solutions deliver next-level home fitness vibes.

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How does KKStream’s OTT Solutions deliver next-level home fitness vibes

Whereas home fitness has been a commodity for decades, the industry has seen a revolution as a result of Covid-19 and public health concerns that kept people home. The boom in home fitness delivers a more custom experience, within the comfort of one’s own home. At-home exercise options are also more inclusive of all abilities and bodies with less pressure put on an individual’s performance and appearance compared to other in-person fitness options (e.g. visiting a gym). As a result, it’s likely the spike in demand for at-home fitness options is here to stay.

 

Founded in 20121, the Japanese brand FEELCYCLE is renowned for its “fitness in the dark” style for cycling studio classes that keep riders energized and engaged. Unlike other fitness studios, FEELCYCLE elevates the studio fitness vibe by delivering cycling classes that include the sound system and lighting capabilities similar to the feel of a nightclub. With its driving philosophy, “make every participant shine”, the company quickly grew from just one small studio to over 40 locations and has attracted more than 400,0002 devoted participants across the nation.

 

This year, FEELCYCLE’s parent company, FEEL CONNECTION,has partnered with KKStream to take their fitness in the dark aesthetic to new ventures. Together with KKStream’s streaming service,  FEEL CONNECTION has launched their new service, “FEEL ANYWHERE,” bringing immersive indoor cycling with live-streamed and on-demand instruction to the members’ houses.

 

As FEELCYCLE grew, so did their loving user base, driving the decision to evolve and deliver more value not only in the fitness studio but everywhere and anywhere a user may be. Hironobu Takeda(武田宏信), Director of FEEL ANYWHERE Division,  illustrates how the company’s vision for an at-home service was in development even before the pandemic and how their ongoing product evolution continues to delight their members.

 

The secret sauce for FEELCYCLE’s popularity lies in the company’s ability to help the users immerse themselves in the experience. Takeda notes, the greatest value of FEELCYCLE is the experience of “becoming one with music”, Therefore, it was necessary to provide the same value online as well.

 

KKStream understands FEELCYCLE’s brand and spirit and is committed to reproducing online content that mirrors the live studio experience in any user’s home. KKStream’s expert streaming ensures the video content streams effortlessly without lag time or disjointed sound. Additionally, KKStream is well-versed in the fitness industry and has a firm grasp of FEELCYCLE’s user audience and the experiences they hope to enjoy when taking a class, making UX/UI initiatives clear and targeted. Through their partnership, the two will be able to deliver a premium experience unlike any other for their users. In just three days of their launch, FEEL CONNECTION sold 1000 units of exclusive spin bikes for FEEL ANYWHERE. FEEL CONNECTION appreciates KKStream’s ability to bring the magic online and make it accessible to all users, everywhere and anywhere.

 

“KKStream’s strength lies in its ability to provide integrated solutions, especially for video distribution services. Because they have an end-to-end development system, we can engage deeply with them to provide solutions” -Hironobu Takeda(武田宏信), Director of FEEL ANYWHERE Division.

 

As the world continues to see the value of online, at-home fitness, both fitness content and technology will evolve and continue to meet user needs, creating lasting demand.

 

1 source: https://prtimes.jp/main/html/rd/p/000000089.000021292.html

 

2 source: https://www.advertimes.com/20211102/article367472/

 

 

 

Peace of Mind with KKStream’s solution

 

How Can KKStream Help Fitness Business?

 

BlendVision ENTERPRISE helps build a robust OTT platform for VOD and live-streamed online fitness classes with 99.9% SLA adherence.

 

BlendVision LOOM helps transcode over 12,000 Mins of fitness video and bring 140+ fitness classes online smoothly.

 

BlendVision MOMENT helps deliver low-latency live fitness sessions that boost engagement.

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