KKCompany Technologies recently had the opportunity to host a team of students from Harvard Business School in Taipei for one week as part of a required course called the FIELD Global Immersion. KKCompany was one of 157 FIELD Global Immersion Project Partners spanning 16 cities across 16 countries. Together these Partners combined to host more than 930 Harvard Business School students in all.

“KKBOX stands as the world’s first legal music streaming platform, representing Taiwan’s most influential music services. We are honored to be selected as partners and collaborate with top students from around the world, providing students with a real-world learning experience in Taipei.” said Steve Wang, Chairman and CEO of KKCompany Technologies. “We believe this partnership is mutually beneficial, not only for Harvard Business School; students, but the KKBOX team also gains invaluable insights.”

The FIELD Global Immersion is a course designed to strengthen and develop students’ ability to manage and operate effectively in a variety of business contexts. Michael Yeh, General Manager of KKCompany Technologies’s music streaming business, disclosed that extensive preliminary communication with the Harvard team took place in the two months preceding the students’ arrival. He emphasized, “The curriculum structure of Harvard Business School’s FGI Project is exceptionally robust. From curriculum design, professorial methodological sharing, comprehensive understanding of student backgrounds, company and product introductions, to project discussions, both parties actively engaged in various discussions and exchanges. By May, there was finally the opportunity to meet in person in Taipei, completing a case study presentation and final recommendations. I wish to extend special thanks for their on-site expiration in Taipei’s streets and campuses, where they shared numerous strategies regarding product and branding with the team. These insights promise to inspire new avenues for KKBOX’s future development.” The purpose of this immersive experience is to provide students with the opportunity to ’learn by doing’ through the challenge of introducing a new product, service or customer experience for their Partner company. This requires students to also focus on building contextual intelligence and team effectiveness skills while delivering value in an unfamiliar context.

Harvard is quick to acknowledge that this important learning experience would not be possible without the Project Partners.

“We are extremely grateful to KKCompany and all the FIELD Global Immersion Project Partners organizations for all they do on behalf of our students, the students expressed their heartfelt gratitude to the KKBOX team for their hospitality, They greatly appreciated to the corporate culture here, considering it an aspiration work environment.” said Len Schlesinger, Baker Foundation Professor and Faculty Chair for the FIELD Global Immersion. “The students benefit immeasurably from this experience and we hope the partner organizations do as well.”